Tips for Selling your Property over the Festive Season
Category Principal's Message
While the thought of selling your home during this busy time may dampen your holiday spirit, there are some advantages.
Make the most of digital media
Conventional wisdom dictates that you should not try to sell your home during the holidays, but with the technology available today, buyers are searching for property all year round.
If you can capture their attention online, they may well make further enquiries. To make the most of your online presence use a professional real estate agent with an established online distribution network to maximise your exposure.
Take advantage of less competition
A lot of sellers avoid listing at this time, creating a very convenient drop in competition.
Homeowners who are keen to sell over Christmas and New Year can benefit significantly from lower competition, and the fact that buyers who are active at this time are usually quite motivated.
Decorate subtly for the season
Homes often look their best during the holidays, especially since it is during the warmer season (where your home will be showcased in its best light). However, sellers should be careful not to overdo it on the décor. Adornments that are too large or too many can crowd your home and distract buyers.
Be price wise
Pricing your home appropriately is essential at any time of the year but it's even more important over the festive season. An overpriced home is going to struggle to attract attention and is unlikely to sell quickly or well. Position your property correctly according to your agent's recommendations
Author: Prime Property Marketing
