Benefits of a Sole Mandate
Category Newsletter
Owners often choose an Open Mandate when marketing their homes, believing that the more agents they have working on their property, the sooner they will achieve a good price for their house. In reality, the opposite is often true.
1.
SOLE MANDATE - A PERSONALISED MARKETING AND ADVERTISING PLAN will be developed to suit your needs. Activity will be monitored and controlled.
OPEN MANDATE - You run the risk that none of the agents will put time and effort into actively marketing or that someone else is doing it.
2.
SOLE MANDATE - A SINGLE AGENT interacts with you to understand your requirements.
OPEN MANDATE - Open mandate properties tend to be MERELY ADDED TO A LIST.
3.
SOLE MANDATE - A sole agent allows BUYERS TO COMPETE on the property, thereby maximising realised selling price.
OPEN MANDATE - On open mandates, AGENTS compete, thereby COMPROMISING PRICE.
4.
SOLE MANDATE - Continuous feedback from your agent allows for careful PRICE MANAGEMENT, thereby maximising the realised selling price.
OPEN MANDATE - Mismanagement of price can result in a LOWER PRICE being realised.
5.
SOLE MANDATE - A sole agent is ACCOUNTABLE to you for results.
OPEN MANDATE - Agents are LESS ACCOUNTABLE on open mandates.
6.
SOLE MANDATE - Real estate MANAGERS monitor and track the service provided by their agents on their sole mandates.
OPEN MANDATE - Managers don't monitor AGENTS' PERFORMANCE on open mandates.
7.
SOLE MANDATE - Your sole agent will NEGOTIATE WITH POTENTIAL BUYERS to get the highest possible price for your property.
OPEN MANDATE - With an open mandate, buyers will seek out the agent who will offer them the property at the LOWEST PRICE.
8.
SOLE MANDATE - Less likelihood of COMMISSION DISPUTES.
OPEN MANDATE - With more than one agency handling your property, COMMISSION DISPUTES often arise.
9.
SOLE MANDATE - You have the PEACE OF MIND of knowing that only one responsible party has access to your property
OPEN MANDATE - Multiple agents frequently mean multiple keys - and the possibility of COMPROMISED SECURITY.
Author: atsold